The Birchberry Launch Story

It really happened. And we can’t believe it. The rolling pins are here! 🎉  All 1,000+ of them. FedEx pulled down our driveway.  And we...

Here’s where it gets real. Right now… We have over 1,000 rolling pins on the way! 😄 That’s 5 wooden pallets. Carrying 67 huge boxes....

It’s really happening. All rolling pins have been assembled. Packaged. And last Friday… They were shipped! (Here’s 1 of 5 pallets on the way) Now…...

We just got news. And it’s a big one. The plastic production is complete! 😄 All 42,000 pieces. After 8 months of delays… It kinda...

We can’t believe this… But we have some news. Production is nearly complete! 😄 And we can finally see the light. Here’s what’s officially done:...

Hi there, Big things are happening... Our custom packaging is being framed and printed. And the wood for the Birchberry Adjustable Rolling Pins is being...

Last week we shared something. That we’re remaking one of our plastic molds. Because the first version didn’t exactly match our design. Well…the new one’s being made. (Here’s a...

We have to admit something. Last year… When we first thought of Birchberry. We decided to keep this brand 100% positive. Because baking should make...

We’ve been working on something big. And realized…  We haven’t shared nearly enough about it. Because the truth is… So much happens behind the scenes,...

This… we didn’t expect. Two weeks before The Bake Fest virtual event… We found out our 2-minute “shark-tank” pitch... Was upgraded to a 15-minute LIVE demonstration....

We’ve got something exciting to share… And if we’ve seemed a little quiet lately… It’s because of this. A few months ago we got an...

Big things are happening. If you missed it… Pre-orders open Thursday, 9/18 at 9:00am ET. 🎉  And here’s what’s been going on behind the scenes…...

Ok, this is getting exciting. Here’s a quick recap… We picked our rolling pin wood manufacturer last week! And we’re finally sleeping soundly(ish) again.  But…...

Ok, this is feeling real. And we’re so pumped right now. After 10 months, 12 manufacturers, and a lot of waiting… We have some big...

This past month was crazy. Which is why you haven’t heard from us. But we’re back—and have exciting news. Quick recap: A producer asked me...

We have a huge surprise this week… And we’re kind of freaking out. But first—a product update! We’ve narrowed it down to two manufacturers. New...

A rolling pin update is coming soon. But first… We had to make a tough decision. You see, Birchberry has grown faster than we imagined....

We heard a thud. This was the moment… The box was at our doorstep. We tore it open like kids on Christmas morning. Inside were...

We’ve got to apologize… We’ve been pretty lax about updates.  This past month has been rough. And honestly… We were hesitant to share this with...

Didn't see this one coming… We know it’s been a couple of weeks since our last chapter update. But now, we have some news. (And another...

It’s finally here! The Birchberry Rolling Pin—the one we’ve all been waiting for—is actually in hand. (And yes, we did a literal happy dance when it got...

I’m writing this from my dining room table. It’s literally 5 feet from our front door. I keep looking outside, hoping every passing car is...

We’ve got some news. Our first prototype sample finally arrived. And while it’s amazing to hold it in our hands… It’s not quite there yet. One of the key...

We wanted you to be the first to know. We’ve officially ordered the prototype of our custom-designed rolling pin! In just a few weeks, we’ll get to...

Turns out, making a product is a lot like baking a new recipe. The real work is in the (taste) testing. Just like when you’re adjusting the...

We’re on the brink of something exciting. You know, when we first had the idea for Birchberry, it wasn’t just about creating tools. Sure, it...

You probably found us on social media or through a friend, but who are we really? And what is Birchberry?  We’re Emma & Eric! 👋...