The Birchberry Launch Story

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Chapters

Birchberry rolling pin package
Chapter 16: The Grind
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Birchberry Rolling Pin Plastic
Chapter 15: The Final Piece
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Chapter 14: The Perfect Fit
Chapter 14: The Perfect Fit
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Chapter 13: The Callback
Chapter 13: The Callback
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Chapter 12: The Invite
Chapter 12: The Invite
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Chapter 11: The Best Path Forward
Chapter 11: The Best Path Forward
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Chapter 10: The Lineup
Chapter 10: The Lineup
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Chapter 9: The Boiling Point
Chapter 9: The Boiling Point
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Chapter 8: The Ruler
Chapter 8: The Ruler
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Chapter 7: The Sneak Peek
Chapter 7: The Sneak Peek
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Birchberry rolling pin package

Chapter 16: The Grind

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Big things are happening. If you missed it… Pre-orders open Thursday, 9/18 at 9:00am ET. 🎉  And here’s what’s been going on behind the scenes…...
Birchberry Rolling Pin Plastic

Chapter 15: The Final Piece

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Ok, this is getting exciting. Here’s a quick recap… We picked our rolling pin wood manufacturer last week! And we’re finally sleeping soundly(ish) again.  But…...
Chapter 14: The Perfect Fit

Chapter 14: The Perfect Fit

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Ok, this is feeling real. And we’re so pumped right now. After 10 months, 12 manufacturers, and a lot of waiting… We have some big...
Chapter 13: The Callback

Chapter 13: The Callback

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This past month was crazy. Which is why you haven’t heard from us. But we’re back—and have exciting news. Quick recap: A producer asked me...
Chapter 12: The Invite

Chapter 12: The Invite

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We have a huge surprise this week… And we’re kind of freaking out. But first—a product update! We’ve narrowed it down to two manufacturers. New...
Chapter 11: The Best Path Forward

Chapter 11: The Best Path Forward

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A rolling pin update is coming soon. But first… We had to make a tough decision. You see, Birchberry has grown faster than we imagined....
Chapter 10: The Lineup

Chapter 10: The Lineup

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We heard a thud. This was the moment… The box was at our doorstep. We tore it open like kids on Christmas morning. Inside were...
Chapter 9: The Boiling Point

Chapter 9: The Boiling Point

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We’ve got to apologize… We’ve been pretty lax about updates.  This past month has been rough. And honestly… We were hesitant to share this with...
Chapter 8: The Ruler

Chapter 8: The Ruler

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Didn't see this one coming… We know it’s been a couple of weeks since our last chapter update. But now, we have some news. (And another...
Chapter 7: The Sneak Peek

Chapter 7: The Sneak Peek

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It’s finally here! The Birchberry Rolling Pin—the one we’ve all been waiting for—is actually in hand. (And yes, we did a literal happy dance when it got...
Chapter 6: The Delay

Chapter 6: The Delay

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I’m writing this from my dining room table. It’s literally 5 feet from our front door. I keep looking outside, hoping every passing car is...
Chapter 5: The Redo

Chapter 5: The Redo

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We’ve got some news. Our first prototype sample finally arrived. And while it’s amazing to hold it in our hands… It’s not quite there yet. One of the key...
Chapter 4: The Order

Chapter 4: The Order

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We wanted you to be the first to know. We’ve officially ordered the prototype of our custom-designed rolling pin! In just a few weeks, we’ll get to...
Chapter 3: The Test

Chapter 3: The Test

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Turns out, making a product is a lot like baking a new recipe. The real work is in the (taste) testing. Just like when you’re adjusting the...
Chapter 2: The Design

Chapter 2: The Design

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We’re on the brink of something exciting. You know, when we first had the idea for Birchberry, it wasn’t just about creating tools. Sure, it...
Chapter 1: The Idea

Chapter 1: The Idea

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You probably found us on social media or through a friend, but who are we really? And what is Birchberry?  We’re Emma & Eric! 👋...