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Chapter 17: The Bake Fest

Sep 30, 2025

We’ve got something exciting to share…

And if we’ve seemed a little quiet lately…

It’s because of this.

A few months ago we got an email.

“A New Opportunity for Baking Brands”

It came from Stef.

Founder of The Bake Fest.

The largest virtual baking event in the country.

And one of the largest in the world.

bake fest banner logo

She found us through ChatGPT… 😳

And asked if we wanted to join their “Meet the Makers” segment.

A 2-minute live Shark-Tank-style spotlight for Birchberry.

We were thrilled and said yes immediately.

But then… 

A couple of weeks ago, she emailed again.

She said they were upgrading us to a full sponsor.

What?!

And instead of a 2-minute spotlight…

We get to do a 15-minute demonstration… LIVE.

And we’re 1 of only 6 brands worldwide to do so.

So now we’re an official sponsor of The Bake Fest.

We’ll be alongside chefs like Ron Ben-Israel.

And other brands like….

Challenge Butter… 
NutriMill…
LorAnn…
and more!

(Here’s a screenshot from their website)

bake fest sponsors

It’s a ticketed event happening this weekend.
 
So only attendees can join the demo.

But we still wanted to share the news with you because… 

Well… Birchberry is officially a sponsor now.

And we’ll be going live this Saturday, October 4th, at 2:30pm ET

So if you’re going to be at the event, we’re so excited to see you there!

And if you want to join in on all the classes, speakers, and demos…

You can learn more here.

So if we’ve seemed MIA…

It’s because we’ve been prepping for the event…

And juggling a lot behind the scenes with the rolling pin…

More on that below…

Happy Baking! ❤️
Emma & Eric

P.S. Quick updates since we’ve been quiet…

Gordon Ramsay update: 
Remember the Next Level Baker show we got asked to apply for? The producer said they made their selections, but she was so excited that we auditioned… and asked us to reapply next season! Apparently, this first round is just a 4-episode pilot test run. And one of the chefs on “Next Level Chef” applied 4 times before he got on! So we’ll be applying again. And we’ll keep you posted when we do.

Manufacturing: 
The plastic parts are looking amazing, but still need a few tweaks before full production. We’ll follow-up with more.

Packaging: 
We’re on the 3rd prototype because of a few hiccups (wrong dimensions and too heavy). We’re working really hard to get it lighter and smaller so shipping stays affordable for you.

Pre-orders are live!
Free shipping (worth $15) + Founders Club access are available for a limited time during pre-order

>> Pre-Order Now

Want the whole behind-the-scenes story? Catch up on the full “Birchberry Launch Story” on our private blog. 📖

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