Big things are happening.
If you missed it…
Pre-orders open Thursday, 9/18 at 9:00am ET. 🎉
And here’s what’s been going on behind the scenes…
Our plastic manufacturer is in testing mode.
Their first round was meh…
But that’s normal, and why we test.
So round two will be another few weeks—
You’ll be first to know how it goes.
Also, thanks to your vote…
The packaging design is looking awesome!
We also created a custom foam insert.
(Our desks are literally buried in foam cutouts right now.)
But this isn’t just for shipping…
It’s a beautiful storage case.
We just got the first package prototype…
But it wasn’t quite up to par.
The box graphics were off-center.
And the foam insert didn’t match our design.
So they’re making it again—
And we’re super excited about it.
Here’s a sneak peak: (mind the off-center logo)
But right now…
We have work to do before Thursday.
So we’re still putting in 16-hour days…
And loving every minute!
Here’s what’s next…
Today, we’re doing a photoshoot at home.
And over the next few days…
We’re finishing the new pre-order site ourselves.
Then, the moment we’ve all been waiting for—
PRE-ORDERS. (!!)
This past year’s been a roller coaster…
But the journey makes the destination worth it.
And we’re so glad you’re a part of it.
Happy baking! ❤️
Emma & Eric
P.S. We’ll have a few surprises for early pre-orders — including details about the exclusive Founders Club. Stay tuned.
And if you made it this far in the post… did we just become best friends? Yep!
Want the whole behind-the-scenes story? Catch up on the full “Birchberry Launch Story” on our private blog. 📖
