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Chapter 1: The Idea

May 04, 2024

You probably found us on social media or through a friend, but who are we really?

And what is Birchberry?


 
We’re Emma & Eric! 👋

After years of demanding tech jobs, we told ourselves we wanted to start an online business together.

But we didn’t know where to begin.

So we started with a passion of mine (Emma’s), baking! 

We talked to dozens of home bakers to see what would make their time in the kitchen more fun. 

Turns out, rolling dough to a perfectly even height was a common struggle.   
 
And their baking tools lack modern aesthetics or look like a kids’ toy.

So now we’re starting from scratch… 

Designing and building our first-ever product, a premium adjustable rolling pin.

And our hope is that this will help bakers of all levels bake easier and look good doing it too!

We’re so happy you’re here and coming along for the ride.

With love and lots of cake! ❤️
Emma & Eric

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